Meta ads without the agency spin
I’m Ivan Janku. I run Digital Rocket, a Meta ads agency for ecommerce brands. NO BS Ads is where I publish what I actually learn managing $2M+/mo in ad spend — unfiltered.
Founder, Digital Rocket Marketing
Managing $2M+/month in Meta ad spend
Clients across 12+ ecommerce verticals
7+ years in paid social, Meta ads specialist
Ivan Janku
I started Digital Rocket because I saw the same problem everywhere: ecommerce brands bleeding money on Meta ads because their agency was optimising for retainer renewals, not results. Vanity metrics, vague reporting, and creative “strategies” that were really just excuses for why ROAS was down.
I got frustrated enough to build something different. An agency that treats clients like partners, publishes its methodology openly, and operates on the principle that if our clients aren’t profitable, we don’t deserve to be retained.
NO BS Ads started as a YouTube channel where I wanted to share what I was actually seeing in accounts — not the polished case studies, but the real frameworks, the real numbers, and the real reasons campaigns succeed or fail. It’s grown into this platform: a resource for ecommerce founders and marketers who want to understand Meta ads at a structural level, not just follow someone’s checklist.
Everything published here comes directly from what I see managing accounts. If I publish a framework, it’s because I’ve tested it across multiple accounts and multiple verticals. If I say something doesn’t work, it’s because I’ve watched it fail.
Specificity over vagueness
Every claim here comes with context: vertical, spend level, time period. “It depends” is only an acceptable answer when I explain what it depends on.
Honest about what doesn’t work
Most marketing content only shows wins. I publish the failures too — because understanding why things break is how you build durable systems.
Economics first
ROAS is a vanity metric without margin context. Every framework here starts from unit economics: LTV, contribution margin, and true profitability.
Digital Rocket: The Agency Behind the Content
NO BS Ads is the media side. Digital Rocket is where the work happens. We manage Meta ad accounts for ecommerce brands doing $1M–$50M/year in revenue — brands that need profitable growth, not just top-line scale.
We don’t take every client. We’re selective about verticals and about fit. If you’re spending $10K+/month on Meta ads and your current results aren’t making sense, that’s the conversation worth having.